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Adam Jolly - Managing Intellectual Property Today, Häftad

Häftad, Engelska, 2026

Del i serien Winning with IP

Managing Intellectual Property Today

Catching the next wave and anchoring its value

Av Adam Jolly

299 kr

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Beskrivning
How IP is igniting the next wave of growth and anchoringits valueFor ventures now scaling, at least 80 percent of their valueis ultimately going to rest on their intellectual property, if all goes toplan. Yet it’s a far from certain outcome. Time and again, IP can appear strongon paper but unravel at different points through the growth cycle. No one sizeor shape of solution fits all. It varies for each venture, depending on how theprincipals find the right combination of IP to give themselves freedom tooperate, the leverage to negotiate, the framework to collaborate, the strengthto hold their ground and the flexibility to pivot. In this book, IP leaders oftoday and tomorrow draw on real-life commercial scenarios to map out howventures can make the right calls to turn their IP into a high-growth assetwith the capacity to double or triple in value, not just once, but repeatedly.
Produktinformation
  • Utgivningsdatum: 2026-08-07
  • Mått: 152 x 229 x 12 mm
  • Vikt: 260 g
  • Format: Häftad
  • Språk: Engelska
  • Serie: Winning with IP
  • Antal sidor: 164
  • Förlag: Novaro Publishing
  • ISBN: 9781068564444
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CONTRIBUTORSEuropean PatentOffice • EuropeanInnovation Council • LicensingExecutives Society International • High-growth Technology Business Initiative • YusarnAudrey • Asean IP • Globalator • Cohausz & Florack • Santarelli Group• Grunecker • Meissner Bolte• Patentship • Weickmann • Oliver Baldus • Armin K Bohmann • Pfiz/Gauss • BDPEEDITORAdam Jolly is a business writer,editor and publisher who specialises in growth, innovation, technology andleadership. He has produced titles for many leading organisations and haswritten extensively about the challenges facing entrepreneurs, innovators andleaders. Recent titles have been described as ‘at the cutting edge of real-timedigital innovation’ by EasyJet and as ‘an ideal manual for ambitiousentrepreneurs’ by StartUp Britain.

Recensioner i media

‘A timely, practical companion to the complexities of fullyextracting value from IP activities … it speaks in a language that foundersunderstand: outcomes, options and trade-offs’Audrey Yap, managing partner, Yusarn Audrey andco-founder, High-growth Technology Business Initiative‘For the next wave of tech ventures, this book is reallyvaluable in making clear how IP turns their ideas into growth and impact in away that is easy – and interesting – to follow.Ed Cole, head of Innovate UK’s ICURe regional hub inLondon and the South East'The contributions to the 2026 edition compellinglyillustrate that IP should not be viewed as an isolated legal discipline, butrather as an integral component of growth strategies, investor logic,scalability and technological innovation.Marie Vandersanden, founder and partner,TourismLawyers

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