Managing Football

Häftad, Engelska, 2009

1 119 kr

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Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Produktinformation

Utgivningsdatum2009-09-04
Mått191 x 235 x 30 mm
Vikt907 g
FormatHäftad
SpråkEngelska
Antal sidor514
FörlagTaylor & Francis Ltd
ISBN9781856175449

Tillhör följande kategorier

Fotbollsböcker inom Sport, fritid och hobby
Företagsekonomi inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap

SECTION 1: Managing football1. Introduction and market overview 2. Ownership and governance 3. Finance, revenue generation and cost control 4. Broadcasting and technology 5. International and global development 6. Sport marketing and sponsorship 7. Law and regulation 8. Organising and human resource management 9. Supply chains, retailing and distribution 10. Leagues and competitions 11. Agents and intermediaries 12. Stadiums and facilities 13. Public relations and the mediaSECTION 2: Managing football in the big 514. England 15. Spain 16. Italy 17. France 18. GermanySECTION 3: Managing football in emerging markets19. Australia 20. North America 21. United Arab Emirates 22. China 23. South AfricaSECTION 4: Managing football in established markets 24. Argentina 25. Netherlands 26. Mexico 27. South Korea 28. Russia 29. Conclusions

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