Managing Business Interfaces
Marketing and Engineering Issues in the Supply Chain and Internet Domains
Häftad, Engelska, 2005
AvAmiya K. Chakravarty,Jehoshua Eliashberg,Amiya K Chakravarty
1 509 kr
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In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading-edge research related to new product development, supply chain management, e-business operations, and field studies. (Also available in hardcover - 1-4020-7614-2.)
Produktinformation
- Utgivningsdatum2005-03-29
- Mått155 x 235 x 19 mm
- Vikt567 g
- FormatHäftad
- SpråkEngelska
- SerieInternational Series in Quantitative Marketing
- Antal sidor332
- Upplaga2004
- FörlagSpringer-Verlag New York Inc.
- ISBN9780387243788