Del 0 - International Series in Quantitative Marketing

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

Häftad, Engelska, 2005

AvAmiya K. Chakravarty,Jehoshua Eliashberg,Amiya K Chakravarty

1 519 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

In the corporate world, there is an increased emphasis on making different functional areas work together seamlessly. This book provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading-edge research related to new product development, supply chain management, e-business operations, and field studies. (Also available in hardcover - 1-4020-7614-2.)

Produktinformation

Utgivningsdatum2005-03-29
Mått155 x 235 x 19 mm
Vikt567 g
FormatHäftad
SpråkEngelska
SerieInternational Series in Quantitative Marketing
Antal sidor332
Upplaga2004
FörlagSpringer-Verlag New York Inc.
ISBN9780387243788

Tillhör följande kategorier

New Products and Existing Product Portfolio Management.- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty.- Demand Modeling in Product Line Trimming: Substitutability and Variability.- Supply Chain Coordination.- Coordinated Pricing and Production/Procurement Decisions: A Review.- Contractual Relationships and Coordination in Distribution Channels.- Quantity Discounts for Supply Chain Coordination.- Interfaces in the Internet Space.- Pricing Internet Service.- Usage Volume and Value Segmentation in Business Information Services.- Collaboration in E-Business: Technology and Strategy.- Field Studies and Real-World Evidence.- Levers for Improving NPD Time and Financial Performance.- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design.- The Marketing/Manufacturing Interface: Strategic Issues.