Managerial Economics

Häftad, Engelska, 2026

AvIvan Png

1 119 kr

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1 389 kr

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Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with newrunning case study on competition in large language models among OpenAI, Anthropic, and DeepSeek,section on the experience curve,chapter on oligopoly.As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

Produktinformation

Utgivningsdatum2026-10-13
Mått174 x 246 x undefined mm
FormatHäftad
SpråkEngelska
Antal sidor342
Upplaga7
FörlagTaylor & Francis Ltd
ISBN9781041293217

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Ivan Png is a Distinguished Professor at the National University of Singapore and previously a faculty member of UCLA and HKUST. Dr. Png attended the Anglo-Chinese School, Singapore and graduated with BA (Honours), University of Cambridge, and PhD, Stanford Graduate School of Business. Recent work in productivity and innovation has appeared in the Review of Economics and Statistics, PNAS, Management Science, and Strategic Management Journal.