Managerial Economics
A Game Theoretic Approach
Häftad, Engelska, 2002
Av Tim Fisher, Robert Waschik, Australia) Fisher, Tim (University of Sydney, Australia) Waschik, Robert (La Trobe University
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This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.Topics covered include:*product differentiation*price discrimination*hiring and training workers*labor-management relations*international tradeA host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
Produktinformation
- Utgivningsdatum2002-07-25
- Mått174 x 246 x 23 mm
- Vikt640 g
- FormatHäftad
- SpråkEngelska
- Antal sidor344
- FörlagTaylor & Francis Ltd
- ISBN9780415272896