Managerial Economics

The Analysis of Business Decisions

Häftad, Engelska, 1989

1 329 kr

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This book provides a unified framework for business decision-making, by developing a logical and systematic approach to business problems. The book is split into three parts - The Nature of Decisions, The Decision Environment and Decision Areas, whilst each chapter concludes with a specific application of the principles and concepts outlined. The intended readership includes both undergraduate and postgraduate students of business, whilst its depth and range make it relevant to business studies and professional courses. Included in the book are a selection of undergraduate and postgraduate examination questions, together with notes on answers.

Produktinformation

Utgivningsdatum1989-03-15
Mått155 x 235 x 20 mm
Vikt589 g
FormatHäftad
SpråkEngelska
Antal sidor378
FörlagBloomsbury Publishing PLC
ISBN9780333398647

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AcknowledgementsA Framework for DecisionApplication1: The Overdraft Optimisation: Reasoning at the Margin Application2: A Computer Based Approach to Linear Programming Profits and Objectives Application3: Dominant Share-ownership and Profitability Uncertainty: Managing the Future Application4: Sainsburys and a Haul of Contraband Butter Demand Theory and Estimation Application5: Forecasting Production Application6: The Flow of Oil Cost Theory and Estimation Application7: Size and Efficiency in the Building Society Industry The Competitive Environment Application8: Late Entry and Competitive Survival, The Case of Synthetic Fibres Pricing Decisions Application9: Pricing Estate and Saloon Cars Marketing Decisions Application10: Worldwide Computer Corporation Inventory Decisions Application11: Reading Electricity Meters Employment and Labour Management Decisions Application12: Output Elasticity in the South Wales Engineering Industry Investment Decisions Application13: The Social Return on InvestmentConcluding Remarks and Neglected Decisions.

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