Management of Retail Buying

Häftad, Engelska, 2005

AvR. Patrick Cash,Chris Thomas,John W. Wingate,Joseph S. Friedlander

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The global economy has opened up huge new opportunities for growth and product availability. That’s where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves. This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.

Produktinformation

Utgivningsdatum2005-08-10
Mått192 x 241 x 16 mm
Vikt504 g
FormatHäftad
SpråkEngelska
Antal sidor288
FörlagJohn Wiley & Sons Inc
ISBN9780471723257

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Detaljhandel inom Ekonomi och Ledarskap
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Preface. Chapter 1: An Overview of Retail Buying.Chapter 2: The Roles of Buying Groups.Chapter 3: Understanding the Consumer.Chapter 4: Merchandise Assortments.Chapter 5: Planning and Control.Chapter 6: Technology and Internet Commerce in Retailing.Chapter 7: Choosing Vendors.Chapter 8: International Vendors.Chapter 9: Translating Plans into Purchases.Chapter 10: Negotiating the Buy.Chapter 11: The Buyer’s Order and Vendor Relations.Chapter 12: Pricing and Selling.Glossary.Index.