Management of Electronic and Digital Media, International Edition

Häftad, Engelska, 2012

Av Alan Albarran, Alan (University of North Texas) Albarran

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Produktinformation

Utgivningsdatum2012-01-01
Mått185 x 15 x 228 mm
Vikt498 g
FormatHäftad
SpråkEngelska
Antal sidor336
Upplaga5
FörlagCengage Learning
ISBN9781111836856

Tillhör följande kategorier

Media och underhållning inom Ekonomi och ledarskap
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Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

Preface.List of Abbreviations and Acronyms.1. Managing in the Electronic and Digital Media.2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships.3. Ethics of Management.4. Theories of Management.5. Financial Management.6. Managing Personnel.7. Audiences and Audience Research.8. Content: Strategy and Distribution.9. Marketing.10. News and News Management.11. Regulatory Influences on Media Management.12. Technology Influences on Media Management.13. Social Media Influences on Media Management.Glossary of Key Terms.Index.

Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic and Digital Media. 2. The Media Marketplace: Markets, Mergers, Alliances, and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Content: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences on Media Management. 12. Technology Influences on Media Management. 13. Social Media Influences on Media Management. Glossary of Key Terms. Index.