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Management and Business Research

Häftad, Engelska, 2021

AvMark Easterby-Smith,Lena J. Jaspersen,Richard Thorpe,Danat Valizade,Lena J. J. Jaspersen

639 kr

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This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:

  • MCQs
  • Video content
  • Templates and data sets
  • Glossary flashcards
  • Additional case studies

These can be accessed by students at study.sagepub.com/easterbysmith7e

Produktinformation

  • Utgivningsdatum2021-04-29
  • Mått189 x 246 x 25 mm
  • Vikt1 060 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor496
  • Upplaga7
  • FörlagSAGE Publications
  • ISBN9781529734515