Making Sense of Public Opinion

Claudia Strauss is Professor of Anthropology at Pitzer College. She is the author of A Cognitive Theory of Cultural Meaning (Cambridge University Press, 1997) with Naomi Quinn and co-editor of Human Motives and Cognitive Models (Cambridge University Press, 1992).

• Part I. Overview: 1. Conventional discourses, public opinion, and political culture; 2. Analysis of conventional discourses: backgrounds and methods; 3. Conventional discourses and personal lives; Part II. Immigration: 4. Public opinion about immigration; 5. 'Too many immigrants' and discourses about economic costs and benefits; 6. Discourses about legality, illegality, and national security; 7. Discourses about immigration and American culture; 8. Discourses about immigration causes and contexts; Part III. Social Welfare Programs: 9. Public opinion about social welfare programs; 10. Discourses about limitations of government programs; 11. Discourses about personal responsibility and benefits for the deserving; 12. Discourses about caring for self, family, community, and nation; 13. Discourses about social causes of economic insecurity; Part IV. Conclusion: 14. Questions and implications.

'Claudia Strauss's new book resolves one of the central mysteries of public opinion: how can Americans hold contradictory views on salient issues like immigration? She uses the trope of conventional discourse to reveal the complexity of thinking that lies behind the simplistic renderings of public opinion that are too often extracted from surveys. The book is required reading for anyone who wants to think seriously about public opinion and the politics of policy options.' Richard Alba, City University of New York