Making Customers Matter

Fifty Lessons is a media company; the content it creates is currently available as a series of filmed interviews online, on DVD, in books and on the in-flight TV channels of selected airlines. The growing Fifty Lessons digital library already holds more than 500 individual lessons from over 100 high profile international business leaders. Experienced and respected leaders from industry, the public sector and academia are invited to contribute their most important lessons. The lessons are then fully indexed enabling Fifty Lessons to match its content directly to the strategic business learning objectives of its clients which include corporations, public sector organisations and educators.

• 1. Jeb Dasteel - Setting the Tone for Customer Advocacy 2. Barbara D. Stinnett - Personalize the Customer's Perspective 3. Dave Mabon - Communicate Your Initial and Ongoing Value 4. Tammy McLeod - The Tale of Two Service Initiatives 5. Rudy Vidal - In Fast Moving Markets, Stay Close to Your Customer 6. Dan Wittner - Engage Your Customers to Grow Your Business 7. Sir John Egan - Satisfying Customers 8. Lord Bilimoria - Always Ask the Consumer 9. Paul Skinner - Listen to the Changing Needs of the Consumer 10. Gerry Roche - Service Beyond the Call of Duty 11. Richard Santulli - Maintaining Customer Service When You Scale 12. Maxine Clark - Using Customer Interactions to Improve Your Business 13. William Lamar, Jr. - Customers Give You Feedback Every Day 14. William Johnson - Look to Your Consumers for Innovation