Making Connections

Linda L. Berger is Family Found’n Professor of Law at University of Nevada Las Vegas, Boyd School of Law. She has helped develop the field of applied legal rhetoric and has published widely in this and related areas. Kathryn M. Stanchi is Professor of Law at Temple University Beasley School of Law. She is recognized as the leading scholar to bring persuasion science into the literature of legal persuasion. She has published and lectured extensively on this and related topics.

• Contents: Introduction; Main Routes: From Jitney to Giant: the early growth of long-distance bus transport in the USA; Missing connections: the long-distance bus industry in the USA from the Second World War to deregulation; Regional Highways: Tracing the hound: the Minnesota roots of the Greyhound Bus Corporation; Iowa’s bus queen: Helen M. Schultz and the Red Ball Transportation Company; Minnesota’s ‘Mr Bus’: Edgar F. Zelle and the Jefferson Highway Transportation Company: Alternative Avenues: The Motor Carrier Act of 1935: the origins and establishment of federal regulation of the interstate bus industry in the USA; “See this amazing America”: the long-distance bus industry’s use of advertising in its first quarter century; Not Rosie the Riveter: women’s diverse roles in the making of the American long-distance bus industry; On and off the buses: 1940s images from New York; Bibliographical essay and bibliography; Index.

'... offers a serviceable introduction to the history of the US bus industry.' H-Net Reviews 'For over fifteen years, Margaret Walsh,... has traversed the United States in search of sources on the long-distance bus industry. This compilation of her previously published articles - with some new material - is a happy occasion for transportation, social, cultural, and business historians of modern America.' The Journal of American History 'In all respects this is a fine book.' Journal of economic History '... offers a very interesting account of the intercity bus industry in the US.' Choice '... a meticulously researched volume... adds greatly to our knowledge of a previously neglected area. It also makes a significant contribution to our understanding of economic and social change in modern America.' History '... essential study for students rounding out their knowledge of American transportation. The text is supported by a full bibliography... well illustrated...' Journal of American Studies '... an excellent introduction to the history of the American intercity bus industry, from its formative years at the beginning of the twentieth century up to deregulation in the early eighties... thoroughly researched... covers an overlooked, largely undocumented portion of American history... Walsh has succeeded in bringing to light, and making widely available, material that will be of interest to business historians and transportation historians alike. Furthermore, she has presented the material in a well-organized, accessible, and easy-to-read package.' Business History Review