Make Your First Million

Martin Webb made his fortune by selling C-Side, the leisure company he co-founded in 1993. In 2004 he set up People’s Pubs – the first chain in the UK that gives all its profits to local charities. As a serial entrepreneur, Martin has started a string of new companies. Martin is a presenter of Channel 4’s Risking It All, the last series of which was watched by 2.5 million viewers.  He is currently the face of Lloyds TSB business insurance and is a regular columnist for the Daily Telegraph. In his spare time, Martin has been a keen sailor for many years and completed a trans-atlantic crossing in 2003. He is currently working towards his private pilot licence.

• Prologue: The false start. Part 1.1 Introduction.2 Starting again.3 Putting the idea into practice.4 The opening days.5 Building on success.6 Branching out and preparing to exit.7 And in conclusion.Part 2.Appendix: The Entrepreneur's Toolkit.Item 1 The General Business Model and Working Capital.Item 2 Risk Assessment.Item 3 Getting the Start up Money.Item 4 Drawing up the first rough financial plan.Item 5 The decision to lease premises or buy them.Item 6 Drawing up a detailed business plan.Item 7 The formal documentation of staff appraisal.Index.

"The book contains a lot of advice for those with ambitious growth plans in mind." (Growing Business, June 2007) "As a highly readable primer in the art of making a success of a start-up it takes some beating."  ( Better Business, June 2007)"...a refreshing and enjoyable read."  (Edge, November 2007)