Make Ours Marvel

Matt Yockey is an associate professor of film and media studies at the University of Toledo. He is the author of Batman, a volume in the TV Milestones Series.

• AcknowledgmentsIntroduction. Excelsior! Or, Everything That Rises Must Converge, by Matt YockeyChapter 1. Reforming the “Justice” System: Marvel’s Avengers and the Transformation of the All-Star Team Book, by Mark Minett and Bradley SchauerChapter 2. Man Without Fear: David Mack, Daredevil, and the “Bounds of Difference” in Superhero Comics, by Henry JenkinsChapter 3. “This Female Fights Back!”: A Feminist History of Marvel Comics, by Anna F. PeppardChapter 4. “Share Your Universe”: Generation, Gender, and the Future of Marvel Publishing, by Derek JohnsonChapter 5. Breaking Brand: From NuMarvel to MarvelNOW! Marvel Comics in the Age of Media Convergence, by Deron OverpeckChapter 6. Marvel and the Form of Motion Comics, by Darren Wershler and Kalervo A. SinervoChapter 7. Transmedia Storytelling in the “Marvel Cinematic Universe” and the Logics of Convergence-Era Popular Seriality, by Felix BrinkerChapter 8. The Marvel One-Shots and Transmedia Storytelling, by Michael GravesChapter 9. Spinning Webs: Constructing Authors, Genre, and Fans in the Spider-Man Film Franchise, by James N. GilmoreChapter 10. Playing Peter Parker: Spider-Man and Superhero Film Performance, by Aaron TaylorChapter 11. Spotting Stan: The Fun and Function of Stan Lee’s Cameos in the Marvel Universe(s), by Dru JeffriesChapter 12. SchrÖdinger’s Cape: The Quantum Seriality of the Marvel Multiverse, by William ProctorNotes on ContributorsIndex

Well-written. . . .[A]nd packed with information about the workings of the Marvel Universe. There is much to ponder and learn here. (Choice) Make Ours Marvel is a well-timed anthology that fairly and critically examines Marvel’s long history as one of the great myth-makers of the twentieth and twenty-first centuries. (Studies in Twentieth and Twenty-first Century Literature) The contributors [to Make Ours Marvel]...lay the groundwork for the future study of Marvel Entertainment, a great achievement unto itself. The audience for this book may be wide considering the popularity of the subject matter, but more specifically it is highly recommended to those scholars invested in studying Marvel Entertainment. This strong collection of essays on transmedia study is undoubtedly made for those studying Marvel Entertainment across its permutations in comics, film, TV, and more. (Journal of Graphic Novels and Comics)