Majority and Minority Influence

Stamos Papastamou is Professor of Experimental Social Psychology at Panteion University of Social and Political Sciences, Greece. Antonis Gardikiotis is Associate Professor of Social Psychology and the Mass Media at the Aristotle University of Thessaloniki, Greece. Gerasimos Prodromitis is Associate Professor of Experimental Social Psychology at Panteion University of Social and Political Sciences, Greece.

• 1. Introduction - Antonis Gardikiotis, Gerasimos Prodromitis, Stamos Papastamou 2. Conversion to active minorities: the chronicle of a successful theory and the uncertain result of a minority influence attempt - Stamos Papastamou, Antonis Gardikiotis, Gerasimos Prodromitis 3. The context/comparison model of majority and minority influence: different processes, different outcomes - William D. Crano 4. Multiple categorizations and minority influence: an integration of dissociation and self-categorization theories - Alain Quiamzade, Gabriel Mugny, Juan Manuel Falomir-Pichastor, Juan Antonio Pérez 5. Majority versus minority source status and persuasion: processes of primary and secondary cognition - Javier Horcajo, Pablo Briñol, Richard E. Petty 6. Attitude persistence to persuasive messages: as a function of numerical majority versus minority source status - Robin Martin, Miles Hewstone 7. Mind over matter: target states, not stimulus characteristics, determine information processing in minority influence - Deborah F. Hellmann, Nina Dickel, Gerd Bohner, Hans-Peter Erb 8. Influencing people’s (negative) attitudes towards active minorities: the case of feminist movements - Fabrizio Butera, Jean-Pierre Vernet , Jorge Vala 9. A case for diversity in research on minority influence - Radmila Prislin, Marisa Crowder, Kristin Donnelly 10. Conclusions - Gerasimos Prodromitis, Stamos Papastamou, Antonis Gardikiotis

'This volume, coming some four decades after Moscovici's (1976) ground-breaking monograph on social influence, provides a useful summary of contemporary work on majority and minority influence. Summarizing the theoretical perspectives of several major contributors to this literature, the volume sheds new light on the historical origins of Moscovici's ideas, identifies questions that are currently eliciting research attention, and suggests potentially fruitful avenues for future investigation. The volume will be valuable for scholars in social psychology and related disciplines who are interested in social influence in group contexts.' John Levine Ph.D, University of Pittsburgh