Magnetic Communication

Dr A. Carly Buxton teaches Business Communication at the University of Richmond's Robins School of Business. She holds a Ph.D. from the University of Chicago, where her research focused on the psychology of persuasion and propaganda. Her professional experience spans education, travel and hospitality, entrepreneurship, market research, and product strategy, including work with organizations in the United States, Europe, and East Asia. She combines academic research with practical business experience and training in performance and storytelling to help people communicate with impact.

• List of FiguresPrefaceIntroduction – The Power of Magnetic CommunicationPART ONE: BUILD YOUR MAGNETIC COREChapter 1 – The HOPES Framework: Establish credibility as a communicatorChapter 2 – Empathy in Business: Assess and adapt to any audienceChapter 3 – Authenticity in the AI Age: Amplify your unique human voice Chapter 4 – The Writer's Page: Conquer written business communicationChapter 5 – The Speaker's Stage: Command the room through magnetic oral communicationPART TWO: BRING YOUR MAGNETISM INTO THE WORLDChapter 6 – Digital Communication: Adapt for the age of business behind a screenChapter 7 – From Data to Impact: Make numbers and facts tell compelling storiesChapter 8 – Leadership Beyond Performance: Practice authenticity in everyday lifeChapter 9 – Your Magnetic Presence: Build your personal brand without the buzzwordsChapter 10 – Etiquette 101: Navigate professional situations with easeConclusion – Your Communication Journey: Live the lessonsReferences

‘In a marketplace saturated with automated content and AI-generated noise, true competitive advantage lies in authentic human connection. Magnetic Communication delivers a masterclass in building trust when it matters most. Buxton brilliantly bridges classical communication theory with the modern realities of hybrid work, offering the HOPES framework as a practical, actionable tool. For early-career professionals and seasoned leaders alike, this book is essential reading for anyone looking to transform their ideas into lasting impact.’