Del 0 - Anthropology and Business

Magic of Fashion

Ritual, Commodity, Glamour

Inbunden, Engelska, 2015

AvBrian Moeran

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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.

Produktinformation

Utgivningsdatum2015-10-15
Mått152 x 229 x 25 mm
Vikt380 g
FormatInbunden
SpråkEngelska
SerieAnthropology and Business
Antal sidor262
FörlagLeft Coast Press Inc
ISBN9781629583723

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Medievetenskap inom Samhälle och politik
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Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School, Denmark. He has conducted decades of research on creative industries-including advertising, art marketing, ceramics, fashion, incense, and publishing-mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology and author or editor of 20 books, including A Japanese Advertising Agency (University of Hawai'i Press, 1996), The Business of Ethnography (Berg, 2005); Negotiating Values in the Creative Industries (Cambridge University Press, 2011), and The Business of Creativity: Toward an Anthropology of Worth (Left Coast Press, 2013).

Chapter 1: First Look: Fashion’s Siamese Twins Chapter 2: Points of View Chapter 3: A Word from Your Editor: Affording the Fashion Magazine Chapter 4: Theoretical Bling: Ensemblages of Enchantment, Masters of Illusion Chapter 5: People Are Talking About… Chapter 6: In every Issue: Women at the Masthead, Balancing Acts, and Custard Journalism Chapter 7: Magical System: Performing Magic Chapter 8: Shamans and Spells: A Pared-down Aesthetic Chapter 9: Beauty Mantras: Horsey Chic and Enchanting Technologies Chapter 10: Mane Charms: Sexy Hair and Scented Apes Chapter 11: Smellbound Alchemy: OMG! Or Eau My God! Chapter 12: Last Word References Index