Magazine Movements

Women's Culture, Feminisms and Media Form

Häftad, Engelska, 2015

AvLaurel Forster

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All women's magazines are not the same: content, outlook, and format combine to shape publications quite distinctively. While magazines in general have long been understood as a significant force in women's lives, many critiques have limited themselves to discussions of mainstream printed publications that engage with narrowly stereotypical representations of femininity. Looking at a range of women's magazines (Cooperative Correspondence Club and Housewife) and magazine programmes (Woman's Hour and Houseparty), Magazine Movements not only extends our definition of a magazine, but most importantly, unearths the connections between women's cultures, specific magazines and the implied reader. The author first outlines the existing field of magazine studies, and analyzes the methodologies employed in accessing and assessing the cultural competence of magazines. Each chapter then provides a case study of a different kind of magazine: different in media form or style of presentation or audience connection, or all three. Forster not only extends our definition of a magazine, but most importantly, unearths the connections between women’s cultures, specific magazines and the implied reader. In this way, fresh insights are provided into the long-standing importance of the magazine to the variety of feminisms on offer in Britain, from the mid twentieth century to the present day.

Produktinformation

Utgivningsdatum2015-04-23
Mått148 x 228 x 16 mm
Vikt340 g
FormatHäftad
SpråkEngelska
Antal sidor304
FörlagBloomsbury Publishing Plc
ISBN9781441177452

Tillhör följande kategorier

Genusvetenskap inom Samhälle och politik
Medievetenskap inom Samhälle och politik

IntroductionChapter 1: Writing Friendship and Support in CCCChapter 2: Refashioning Femininity in Wartime HousewifeChapter 3: Linking Private and Public Over the Airwaves in Woman's HourChapter 4: Exploring Sexuality in Arena 3Chapter 5: Politicising the Personal in ShrewChapter 6: Networking the Magazine Format in HousepartyChapter 7: Mukti: A Magazine 'Against Oppression as Women, Black People, and Workers'Chapter 8: Feminism on the Internet in the f-wordBibliographyIndex

Ever since the publication of Betty Friedan’s The Feminine Mystique in 1963, academic studies have sought to gauge the extent to which mass-market commercial magazines directed toward female readers in the US and UK have either contributed to gender stereotyping or offered arenas in which women could contest stifling gender roles. Forster (media studies, Univ. of Portsmouth, UK) makes a solid, important contribution to this ongoing debate by investigating a group of British “magazines” published from the mid-20th century to the present that have been almost entirely overlooked by scholars. These include not only print magazines—Arena Three (1964–71), the first openly lesbian magazine in Britain; Mukti (1983–87), aimed at South Asian women; and a number of overtly feminist magazines—but also the television magazine Houseparty (1972–81) and various radio magazines. The most fascinating chapter examines the history and significance of the Cooperative Correspondence Club (1935–90), a small group of women with diverse geographic, religious, and class affiliation, which twice monthly hand-produced a copy of a magazine, comprising individual women's letters, that circulated among the group's members. Forster's extensive archival research, incisive analysis, and jargon-free writing makes this book a pleasurable as well as an educational experience. Summing Up: Highly recommended. Lower-division undergraduates through faculty.