A deep and thorough examination of the luxury fashion industry in India, written by a specialist in this field who has embedded herself within the culture by spending extensive time living in, and genuinely experiencing, the environments she explores. Kuldova visits terrains not previously tackled by anthropologists to present us with an insightful, honest and eye-opening study, which is factual, while critically analytical, at times gritty and unabashed. It is of my opinion that this book will be invaluable to students of many disciplines as well an enjoyable read for a wider audience.