Location and Personalisation

Delivering online and mobility services

Inbunden, Engelska, 2003

Av Daniel Ralph, Stephen Searby

2 159 kr

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The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.

Produktinformation

  • Utgivningsdatum2003-10-01
  • Mått156 x 234 x 17 mm
  • Vikt536 g
  • FormatInbunden
  • SpråkEngelska
  • SerieTelecommunications
  • Antal sidor240
  • FörlagInstitution of Engineering and Technology
  • ISBN9780863413384