Localization Strategies for Global E-Business

Inbunden, Engelska, 2011

1 339 kr

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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

Produktinformation

Utgivningsdatum2011-11-24
Mått195 x 258 x 21 mm
Vikt890 g
FormatInbunden
SpråkEngelska
Antal sidor346
FörlagCambridge University Press
ISBN9781107008892

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Entreprenörskap inom Ekonomi och Ledarskap

Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).

List of figures; List of tables; Preface; 1. Global e-commerce opportunities and challenges; 2. International e-business expansion and market entry strategies; 3. Global online consumer segmentation; 4. Web globalization strategies; 5. Developing international websites: internationalization (I18n); 6. Effectively localizing international websites; 7. Managing a web globalization value chain; 8. Optimizing international websites; 9. Assessing web globalization efforts; 10. Strategic industry insights into emerging localization trends; Resources; Index.

“Localization Strategies for Global E-Business is a true reflection of Dr. Singh’s experience and expertise in this space. It is an excellent guide for anyone looking to learn and improve their web localization strategies in order to reach global markets. The non-technical approach allows a wide variety of professionals, students, and academics to understand the complexities in this area. The checklists and real-world examples are of tremendous value and allow the reader to instantly gain more insights. Dr. Singh took on a daunting task to bring structure into the maze of information that is out there. Based on over ten years of research, training, and consulting experience, we now have an indispensible guide for how to navigate through the various challenges and opportunities in the global e-commerce world. I highly recommend this book.” - Carsten A. Kneip, Program Manager, Microsoft Corporation