Brian F. Harrison is Lecturer in Political Science at Northwestern University.Melissa R. Michelson is Professor of Political Science at Menlo College.

• List of FiguresList of TablesAcknowledgmentsChapter 1: The Theory of Dissonant Identity Priming: How Identity, Source Similarity, and Message Characteristics Intersect to Influence AttitudesChapter 2: Marriage Equality and Other LGBT Issues in the U.S. Chapter 3: More than a Game: Sports Fans and Marriage Equality Chapter 4: God and Marriage: Activating Religious Identity to Influence Attitudes on Same-Sex Marriage Chapter 5: It Does Matter if You're Black or White (or Brown): Ethnoracial Identity Priming Chapter 6: Come Join the Party: The Power of Partisan Elite Cues Chapter 7: Conclusion: On the Frontier of Public Opinion and LGBT Rights Research Appendix A: Supplemental TablesAppendix B: Experiment ScriptsNotesBibliography Index

This fascinating, well-researched book includes helpful methodological discussions about theory of dissonant identity priming experiments and will greatly interest researchers and activists seeking to change attitudes about controversial social issues (e.g., transgender equality, marijuana legalization).

Brian F. Harrison is Lecturer in Political Science at Northwestern University.Melissa R. Michelson is Professor of Political Science at Menlo College.

• List of FiguresList of TablesAcknowledgmentsChapter 1: The Theory of Dissonant Identity Priming: How Identity, Source Similarity, and Message Characteristics Intersect to Influence AttitudesChapter 2: Marriage Equality and Other LGBT Issues in the U.S. Chapter 3: More than a Game: Sports Fans and Marriage Equality Chapter 4: God and Marriage: Activating Religious Identity to Influence Attitudes on Same-Sex Marriage Chapter 5: It Does Matter if You're Black or White (or Brown): Ethnoracial Identity Priming Chapter 6: Come Join the Party: The Power of Partisan Elite Cues Chapter 7: Conclusion: On the Frontier of Public Opinion and LGBT Rights Research Appendix A: Supplemental TablesAppendix B: Experiment ScriptsNotesBibliography Index

This fascinating, well-researched book includes helpful methodological discussions about theory of dissonant identity priming experiments and will greatly interest researchers and activists seeking to change attitudes about controversial social issues (e.g., transgender equality, marijuana legalization).

Brian F. Harrison is Lecturer in Political Science at Northwestern University.Melissa R. Michelson is Professor of Political Science at Menlo College.

• List of FiguresList of TablesAcknowledgmentsChapter 1: The Theory of Dissonant Identity Priming: How Identity, Source Similarity, and Message Characteristics Intersect to Influence AttitudesChapter 2: Marriage Equality and Other LGBT Issues in the U.S. Chapter 3: More than a Game: Sports Fans and Marriage Equality Chapter 4: God and Marriage: Activating Religious Identity to Influence Attitudes on Same-Sex Marriage Chapter 5: It Does Matter if You're Black or White (or Brown): Ethnoracial Identity Priming Chapter 6: Come Join the Party: The Power of Partisan Elite Cues Chapter 7: Conclusion: On the Frontier of Public Opinion and LGBT Rights Research Appendix A: Supplemental TablesAppendix B: Experiment ScriptsNotesBibliography Index

This fascinating, well-researched book includes helpful methodological discussions about theory of dissonant identity priming experiments and will greatly interest researchers and activists seeking to change attitudes about controversial social issues (e.g., transgender equality, marijuana legalization).