“This is an excellent introductory book for readers interested in an overview of the science, technology and business of Liquid Crystal Displays (LCDs) … The author’s casual writing style makes this book uniquely accessible to a variety of readers, ranging from students to business executives.” (Optics & Photonics News, 13 April 2012)"As one would expect, the reference is written for a professional technical audience, but is clearly written and includes first-rate illustrations." (Book News, 1 October 2011)