Moving through public spaces we are surrounded by linguistic landscapes all the time. We perceive and react to the display of texts and images and we also learn. The captivating contributions in this volume focus on learning that takes place in non-traditional educational settings, as diverse as a summer camp, a factory, an airport, a museum, a hospital or activist and political signs. All provide teachable moments and this focus ties together these studies. This volume contributes in important ways to the expansion of the scenery of linguistic landscape studies.