From the reviews: "Vinberg's book should be seen as preliminary to far more ambitious and weighty texts ... . It takes the reader from raw basics, done very nicely, through the obligatory discussion of the regular representation ... to some excellent stuff on SU2 and SO3, with a discussion of Laplace's spherical functions thrown in. The presence of a huge number of guiding examples is a major asset ... as is the large collection of exercises for the reader. It is indeed a marvelous introduction to representation theory!" (Michael Berg, The Mathematical Association of America, February, 2011)