From the book reviews: "The author presents basic ideas and concepts of linear algebra and linear models equally from both theoretical and applications perspectives. ... This book is well presented and structured for an upper level undergraduate course for students of statistics. Further, it can serve as a textbook for an entry-level graduate course. Not only that, it can act as a reference book for practitioners and research statisticians." (Technometrics, Vol. 55 (1), August, 2012)