Mats Larsson is a management consultant, with fifteen years experience in strategy development, IT-management and process development. He has previously co-written two books about e-business with David Lundberg. In both of these they have pursued the idea of electronic markets as 'transparent' markets, which has lead them to draw conclusions that are different from most other authors on e-business. The first of these books was published by Palgrave Macmillan in 1998 under the title of The Transparent Market.