Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

you can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. but only one thing is guaranteed in todays hyperconnected society: if your business isnt likeable, it will fail.

dave kerpen knows how important it is for a business to be likedby customers, employees, stakeholders, and the general public. he wrote the book on it. his groundbreaking bestseller Likeable Social media changed the way businesses interact with their customers on a daily basis. likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. In todays social media world, it literally pays to be likeable.

Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:

• listeningto customers, colleagues, shareholdersand competitors
• authenticitybecause todays savvy customer always knows when youre faking it
• transparencyhonesty builds trust, and any deviation can destroy your reputation
• adaptabilitymanaging change and finding new opportunities is critical to success today
• simplicityin design, in form, and in function
• gratefulnessevery thank you is appreciated . . . and generates surprising returns!

likeability spreads. as a business leader, you set the tone. be likeable and your staff will be likeablewhich in turn creates a more likeable customer experience.

the blueprint for everlasting business likeability is in your hands. apply kerpens basic principles day in and day out, and profits and growth are sure to follow.

Praise for likeable business

dave kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. be honest, be transparent, and be authentic. if you want to be likeable in business, you must read this book!
jeffrey hayzlett, bestselling author of running the gauntlet and the mirror test

dave kerpens manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. gratitude is his concluding principle, and i sure am grateful to dave for writing this book.
charles best, founder of DonorsChoose.org

kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.
john jantsch, author of the commitment engine and duct tape marketing

this important, persuasive book will change the way you think about and operate your business. anyone who hopes to lead successfully in the twenty-first century needs to read this book.
meg cadoux...