Lights, Camera, Campaign!

• Utgivningsdatum: 2004-10-11
• Mått: 150 x 225 x 20 mm
• Vikt: 470 g
• Format: Häftad
• Språk: Engelska
• Serie: Popular Politics and Governance in America
• Antal sidor: 322
• Upplaga: 4001
• Förlag: Peter Lang Publishing Inc
• ISBN: 9780820468310

• Medievetenskap
• Politik och statsskick

The Editor: David A. Schultz is Professor in the Graduate School of Public Administration and Management at Hamline University. Professor Schultz also holds appointments in the Hamline University Department of Criminal Justice and Forensic Science, as well as at the law schools of Hamline University, University of Minnesota, and University of St. Thomas. He is the author of 16 books and over 40 articles on American politics, with his most recent publications including Encyclopedia of Public Administration and Public Policy (2003); Social Capital: Critical Perspectives on Community and Bowling Alone (2002); Money, Politics, and Campaign Finance Reform Law in the States (2002); and It’s Show Time! Media, Politics, and Popular Culture (2000).

«Placing political advertising in the broader context of traditional media and pop culture, this wide-ranging and creative set of readings fills a gap in the literature. Its breezy style and current examples will engage students, luring them into its more sophisticated substance.» (Steve Frantzich, Professor, Department of Political Science, U.S. Naval Academy)«David A. Schultz’s edited collection of essays is an indispensable resource for scholars interested in campaign advertising. Dr. Schultz has assembled an impressive assortment of scholars, all of whom offer significant and timely observations about campaign advertising in the new millennium. The authors address stalwart topics, including the use of media consultants, the effects of negative advertisements, and the impact of network news election projections. But the book really shines when it addresses novel topics including the rise of Spanish-language campaign advertisements, the increasing importance of late-night talk shows in presidential campaigns, and how American campaign advertising compares to that in Canada. All in all, the book is a fascinating look at the world of campaign advertising, and one that deserves a broad audience.» (Anthony J. Nownes, Associate Professor of Political Science, University of Tennessee)

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