"This is a unique text that not only discusses problems of recession, but also analyzes its impacts on industrial/organizational stability. It provides very useful answers on how to prevent recession from happening, and also on how to deal with it successfully if and whenever it occurs. Of particular importance is the role which communication—verbal and nonverbal, interpersonal and mass media—can (should) play to ensure intelligent and effective handling of recessions and their possible consequences." — Andrew A. Moemeka, editor of Communicating for Development: A New Pan-Disciplinary Perspective