David A. Swanson is Professor of Sociology at the University of California, Riverside. He received his B.Sc. from Western Washington State College, a graduate diploma in Social Sciences from the University of Stockholm, and his Ph.D. In Sociology/Population Studies from the University of Hawai'i.Before becoming an academic, Dr. Swanson worked for state governments in Alaska and Washington, and for companies in the private sector. He became acutely aware of how little college and university graduates knew about statistics, in spite of having good grades in their statistics classes. After entering academia Dr. Swanson developed courses in statistics that improve not only student learning and retention, but future employment possibilities.