University of Auckland, New Zealand University of Auckland, New Zealand

• Preface: Language in Chinese Studies Part 1: The Great Wall of Chinese Language Teaching 1. Arguing Semantics with a Beijing Taxi Driver: Relating Text and Context in a Chinese Studies Program 2. Gateways to Becoming Sinophone: Traditions and Biases in Chinese Language Textbooks 3. Learning Chinese the Lee Kwan Yew Way: The Social and Political Context of Language Learning Part 2: Drawing Battlelines over Language 4. Character Fetishization: The Modus Operandi of Orientalism in Chinese Studies 5. Ideolatry vs Phonolatry?: Chinese Characters as Disciplinary Identifier 6. Keeping Chinese for the Chinese: The Paradox of Nativised Orientalism in Chinese Linguistics Part 3: Getting Over the Walls of Discourse 7. Construing ‘Metrosexual’ in Chinese: Social and Semiotic Change in the Era of Globalisation 8. Reconstruction vs Deconstruction: Textual Criticism, Social Semiotics, and ‘New Sinology’ 9. From ‘Ed McDonald’ to ‘Ned McHorse’: Negotiating Multiple Identities in a Globalised World

"In the introduction, McDonald argues that much current discourse around Chinese teaching and learning - the 'commonsense' axioms prevalent in Chinese studies today - needs to be problematized and reconsidered. To address this issue, McDonald has produced a response that is both theoretically rich yet generally accessible to a wider audience of students, teachers, and scholars. Speakers of Chinese (sinophones) and especially learners of Chinese will find this book particularly intriguing, given the intersecting linguistic, historical, sociocultural and narrative accounts that are presented. In the larger sense, McDonald has provided a compelling argument about the need to deconstruct the problems and contradictions that are inherent in modern Chinese language programs and textbooks." - Tim Anderson, Chinese Language and Discourse 2:1"I believe it to be an unusual and timely contribution to the field of Chinese Studies (or Sinology) and one that raises issues that will become increasingly critical as the reach of the “soft power” of the People’s Republic of China seeks to stretch to correspond with that nation’s burgeoning economic and political power." - Duncan M Campbell, The Australian National University; New Zealand Journal of Asian Studies 13, 1 (June 2011)