James P. Womack is Principal Research Scientist in the Japan Programme at the Massachusetts Institute of Technology and a member of the Transitions Group, a consulting firm based in the USA. Daniel T. Jones is a Professor at the Cardiff Business School and has acted as consultant to a wide and international range of companies operating in Europe. He lives in Hereford. James P. Womack is Principal Research Scientist in the Japan Programme at the Massachusetts Institute of Technology and a member of the Transitions Group, a consulting firm based in the USA. Daniel T. Jones is a Professor at the Cardiff Business School and has acted as consultant to a wide and international range of companies operating in Europe. He lives in Hereford.