Kropp & själ
Leading Pharmaceutical Innovation
Oliver Gassmann • Gerrit Reepmeyer • Maximilian Von Zedtwitz
Inbunden
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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
- Illustratör: 17 schw-w Zeichn 47 schw-w Abb, 30 schw-w Fotos 10 schw-w Tabellen
- Format: Inbunden
- ISBN: 9783540776352
- Språk: Engelska
- Antal sidor: 186
- Utgivningsdatum: 2008-03-01
- Förlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K