Law and Practice of Trademark Transactions

Edited by Irene Calboli, Regents Professor of Law, Texas A&M University School of Law, USA and Academic Fellow, University of Geneva and Jacques de Werra, Professor and Director of the Digital Law Center, University of Geneva, Switzerland

• Contents:Foreword: Sir. Robin JacobIntroduction: Irene Calboli and Jacques de WerraPART I: TRADEMARK TRANSACTIONS IN THE GLOBAL MARKETPLACEA. International Framework1. TRIPS, Trademarks, and Trademark Transactions: A Forced Reconciliation?Daniel J. Gervais 2. Trademark Transactions and the Normative Framework of the World Intellectual Property OrganizationMarcus Höpperger B. Strategic Considerations3. Licensing Commercial Value: From Copyright to Trademarks and BackJane C. Ginsburg4. The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with TimeCédric Manara 5. How to Make Two Out of One – the Ins and Outs of Trademark Portfolio Splitting TransactionsGregor Bühler and Luca Dal Molin6. Competition, Markets, and Trademark TransactionsShubha Ghosh C. Valuation, Taxation, Security Interests and Bankruptcy7. Brand Differentiation and Industry Segmentation—Drivers for Trademark Valuation in Corporate TransactionsRoy P. D’Souza8. Trademark Transactions and International Tax StrategiesJean-Frédéric Maraia 9. Registering Security Interests Over Trademarks in Australia: Theory and Practice Robert Burrell and Michael Handler 10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the LawXuan-Thao Nguyen D. Dispute Prevention and Settlement Mechanisms11. Out of the Shadows: The Unique World of Trademark Consent AgreementsNeil Wilkof 12. Choice-of-Court and Choice-of-Law Clauses in International Trademark TransactionsDai Yokomizo 13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)Jacques de WerraPART II: TRADEMARK TRANSACTIONS AT THE REGIONAL AND NATIONAL LEVELA. Trademark Transactions in Europe 14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition LawMartin Senftleben15. UK Perspectives on Trademark Transactions: A Liberal ApproachLaura Anderson 16. Trademark Transactions in Germany: A Continental European System Moves Towards Common Understanding with the USAxel Nordemann and Christian Czychowski17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?Nicolas BinctinB. Trademark Transactions in North and South America18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?Irene Calboli19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the SpotlightJosé Carlos Vaz e Dias C. Trademark Transactions in Asia20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global EconomyHe Guo 21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?Shinto Teramoto22. Trademark Transactions in ASEAN: Convergences and Divergences in Emerging MarketsSusanna H.S. Leong 23. Trademark Transactions in India: Exploring the Genre, Scope and ConsequenceRaman Mittal Index

‘Irene Calboli and Jacques de Werra have put together a comprehensive look at trademark transactions throughout the world. Essential reading for specialists in international trademark law and for anyone who wants to understand more about laws other than their own.’