Ny
Juridik
Law and Economics of Personalization
Adrianus Johannes Van Heusden • Adrianus Johannes Van Heusden
Inbunden
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Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.
- Format: Inbunden
- ISBN: 9783032014672
- Språk: Engelska
- Antal sidor: 363
- Utgivningsdatum: 2025-09-02
- Förlag: Springer Nature Switzerland AG