Juridik
Law and Creativity in the Age of the Entertainment Franchise
Kathy Bowrey • Michael Handler • Kathy Bowrey • Michael Handler
Inbunden
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Much of the value in the entertainment industry today lies in franchises - fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity - that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments.
- Format: Inbunden
- ISBN: 9781107039896
- Språk: Engelska
- Antal sidor: 255
- Utgivningsdatum: 2014-11-13
- Förlag: Cambridge University Press