Louise Cummings is Visiting Professor at York St John University, UK and a professor in the Department of English at Hong Kong Polytechnic University. She has authored and edited twenty-seven books on pragmatics, clinical linguistics, speech-language pathology and public health communication. She is the Editor of Cambridge Elements in Health Communication and Routledge Research in Speech-Language Pathology. She is a member of the Royal College of Speech and Language Therapists and the Health & Care Professions Council in the UK.