Korean Wave

Youna Kim is Professor of Global Communications at the American University of Paris, joined from the London School of Economics and Political Science where she had taught since 2004, after completing her PhD at the University of London, Goldsmiths College. Her books are Women, Television and Everyday Life in Korea: Journeys of Hope (2005, Routledge); Media Consumption and Everyday Life in Asia (2008, Routledge); Transnational Migration, Media and Identity of Asian Women: Diasporic Daughters (2011, Routledge); Women and the Media in Asia: The Precarious Self (2012, Palgrave Macmillan); Global Nannies: Minorities and the Digital Media (in preparation).

• Introduction: Korean Media in a Digital Cosmopolitan World Part I: Power and Politics of the Global 1. Soft Power and the Korean Wave 2. The Korean Wave as Method: Inter-Asian Referencing 3. Reconfiguring Media and Empire Part II: Popular Media and Digital Mobile Culture 4. Korean Wave Pop Culture in the Global Internet Age: Why Popular? Why Now? 5. For the Eyes of North Koreans? Politics of Money and Class in Boys Over Flowers 6. K-pop Female Idols in the West: Racial Imaginations and Erotic Fantasies 7. Negotiating Identity and Power in Transnational Cultural Consumption: Korean American Youths and the Korean Wave 8. Digitization and Online Cultures of the Korean Wave: "East Asian" Virtual Community in Europe 9. Hybridization of Korean Popular Culture: Films and Online Gaming 10. K-pop Dance Trackers and Cover Dancers: Global Cosmopolitanization and Local Spatialization Part III: Perspectives Inside/Outside 11. Cultural Policy and the Korean Wave: From National Culture to Transnational Consumerism 12. Re-Worlding Culture?: YouTube as a K-pop Interlocutor 13. The Korean Wave as a Cultural Epistemic 14. The Korean Wave and "Global Culture"

"A superb collection of essays illuminating one of the most remarkable phenomena of contemporary global culture. Essential reading for anyone interested in Korean and global culture today."Charles K. Armstrong, Professor of History, Columbia University"This highly coherent collection provides a comprehensive guide to the potentialities and limitations of what Youna Kim calls cultural cosmopolitanism."Adrian Favell, Professor of Sociology, Sciences Po Paris"Required reading for anyone who wishes to understand the larger social, political, and cultural implications of the Korean Wave."Gi-Wook Shin, Professor of Sociology, Stanford University"A welcome and valuable book that has something to offer to a wide variety of readers. Immensely valuable to the study of transnational popular cultures."Elaine H. Kim, Professor of Asian American Studies, UC Berkeley"As the video Gangnam Style has reached a global click rate of over 1 billion, there is perhaps no better academic response than the publication of The Korean Wave: Korean Media Go Global."Joseph M. Chan, Professor of Communication, Chinese University of Hong Kong