Key Concepts in Business and Management Research Methods

Häftad, Engelska, 2011

AvPeter Stokes,Chester) Stokes, Peter (University of Chester

559 kr

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A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.

Produktinformation

Utgivningsdatum2011-07-19
Mått140 x 216 x 14 mm
Vikt240 g
FormatHäftad
SpråkEngelska
SerieKey Concepts
Antal sidor256
FörlagBloomsbury Publishing PLC
ISBN9780230250338

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'This is a welcomed text. Students do struggle with the terminology and how to apply the various techniques. Hopefully this will help students in the most important area of study.' - Jonathan Groucutt, Oxford Brookes University 'I think the idea for the publication is sound ... students are always looking for a clear and straightforward introduction to Management Research and management research projects and I think the proposal has a good deal of commercial appeal. Many students find the language of research methodology difficult and some find them incomprehensible ... I applaud the desire to tackle the issues raised in the proposal.' - Heather J. Hopfl, Professor of Management, University of Essex