Jiwoo Park (PhD, Southern Illinois University) is an assistant professor at the Department of Marketing at Northwood University. Her prior research papers have been presented in national/international conferences, including AAA, ICA, and AEJMC. Her writing has appeared in the International Journal of Advertising, Journal of Children and Media, Journal of Business Ethics, Computers in Human Behavior, and International Communication Gazette. Dafna Lemish (PhD, Ohio State University) is a professor and associate dean at the School of Communication and Information at Rutgers University, the founding editor of the Journal of Children and Media, and a fellow of the International Communication Association (ICA). She is the author and editor of numerous books and articles on children, media, and gender representations.

• List of Figures – List of Tables – Foreword – Introduction – Immigration and Identity Formation – Studying Korean American Youth – Digital Practices of Korean American Youth – Digital Media and the Construction of Korean Identity – Navigating Korean and American Identities – Digital Media Bilingualism – Conclusion: The Contribution of Digital Media to Segmented Assimilation Theory – Appendix A: Interview Protocol – Appendix B: Survey Questionnaire – Index.

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