"'K for the Way’ is layered, joyful, and sonically sophisticated in style, tone, and technique. With lyrics, interviews, and the insight only a dope DJ/academic could provide, Craig reminds us of the responsibility of the DJ to inform the crowd as the sound of social justice movements. The rhetorical practices of the DJ are emancipatory with each cut. Craig’s writing moves DJing back to the center of Hip Hop where it belongs.”—Bettina L. Love, Columbia University, author of We Want to Do More Than Survive and Punished for Dreaming “I can’t put this book down! A comprehensive exploration and examination of Hip Hop as a boundless resource, ‘K for the Way’ is a tool that transcends time, race, gender, and socioeconomic status.”—Bruce Campbell Jr., Arcadia University, founder of the Dust + Dignity Project “When we really come to terms with how the Hip Hop DJ reorganizes technology and popular culture, and how Hip Hop culture continues to remix modernity, the dangerous question is this: What is the humanities without an epistemology of the Hip Hop DJ? Todd Craig goes deep in the crates to keep us in the break, unleashing the neglected underappreciated rhetorical power of the Hip Hop DJ as transformer, scholar, sponsor, and custodian of an essential ‘way’ that should be center stage in our scholarship.”—Chenjerai Kumanyika, New York University, founding member of The Spooks