"Richard Keeble is unusual among journalism academics. He thinks like that rare breed of journalist whose work is not subverted by corporatism. With Orwell as a guide, this imaginative, refreshing book illuminates why we should protect the best of our craft." - John Pilger"Keeble offers a refreshing change to the extended monograph. By eschewing an overly rigid structure he also provides space for reflection, embellishing the relationship between Orwell’s own career and the journalistic problems which have persisted long after his death. On the whole, this is an important contribution to the study of British journalism." - Luke Young, Oriel College, Oxford University