Journalism and Mass Communication in Africa

Cameroon

Inbunden, Engelska, 2002

1 519 kr

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Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this one-stop volume maps out, for the student of international communications and the Africa specialist, the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy. It offers new insight into the development of Cameroon's state and privately owned oral, print, and electronic media and analyzes the growth of the West African country's public relations, advertising, and publishing industries.

Produktinformation

Utgivningsdatum2002-06-11
Mått160 x 238 x 21 mm
Vikt399 g
FormatInbunden
SpråkEngelska
Antal sidor186
FörlagBloomsbury Publishing Plc
ISBN9780739103777

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Festus Eribo is Associate Professor of International Communication and Head of African Studies at East Carolina University. He is the author of In Search of Greatness: Russia's Communications with Africa and the World (2001) and coeditor of Press Freedom and Communication in Africa (with William Jong-Ebot, 1997). Enoh Tanjong is Chair of the Department of Journalism and Mass Communication at the University of Buea in Cameroon.

Part 1 IntroductionPart 2 DiscourseChapter 3 Evolution of the Media in CameroonChapter 4 Public Perceptions of Cameroonian JournalistsChapter 5 Communication and the Empowerment of the PeopleChapter 6 Aesthetic Approach to Television Program ProductionChapter 7 Effective Public CommunicationChapter 8 Public Relations Practice in CameroonChapter 9 The Development of Book PublishingPart 10 Research MethodsChapter 11 Communication Research: An African DiscourseChapter 12 Using Survey Methods in Communication ResearchChapter 13 Content Analysis and Its Uses in AfricaChapter 14 Beyond Cameroon: Model Content AnalysisChapter 15 The Growth and Development of Advertising