Choong Soon Kim is University Faculty Scholar and Professor of Anthropology at the University of Tennessee at Martin.

• Introduction; Chapter 1 The South and Selling of the South; Chapter 2 Southern Incentives and Japanese Investment; Chapter 3 Myth and Reality of Japanese Industry in the South; Chapter 4 Industrial Relations of Japanese Industry; Chapter 5 Response of Southerners to the Japanese Challenges; Chapter 6 The Ethnographer’s View of Japanese Industry in the South;

"I recommend this book to anyone interested in Japanese business practices . . . well worth the time." -- NewAsia Review"The book illuminates important aspects of the much-heralded globalization of business through examining the complicated interaction and mutual adaptation of two different cultures both within several companies and in the broader community... Kim raises significant issues about the role and malleability of culture in business." -- Southern Cultures"Choong Kim's study fascinates by its inside view of the interaction of Japanese industry and Tennessee culture. His case study's relevance ranges from anthropology to total quality management." -- James Peacock, Department of Anthropology, University of North Carolina, Chapel Hill"I recommend this book to anyone interested in Japanese business practices. ... it will give the reader a taste of a Korean anthropologist's perspective." -- George B. Graen, New Asia Review"Kim debunks the myths surrounding Japanese firms and Southern workers." -- Business Library Review