Christopher Newfield is professor of English at the University of California, Santa Barbara. He is the author of The Emerson Effect: Individualism and Submission in America and coeditor of Mapping Multiculturalism and After Political Correctness: The Humanities and Society in the 1990s.

• Part I. The Two Missions 1. Introduction 32. A Permanent Dependence 153. The Humanist Outcry 41Part II. The Managerial Condition 4. The Rise of University Management 675. Babbitry and Meritocracy 916. Managerial Protection and Scientific Success 1157. Grey Flannel Radicals 133Part III. The Market Revival 8. The Industry-Science Alliance 1679. Corporate Pleasure and Business Humanism 19510. Epilogue: The Second Story 215Notes 229Acknowledgments 277Index 279

“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”-Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture “In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”-Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind “Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”-David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Christopher Newfield is professor of English at the University of California, Santa Barbara. He is the author of The Emerson Effect: Individualism and Submission in America and coeditor of Mapping Multiculturalism and After Political Correctness: The Humanities and Society in the 1990s.

• Part I. The Two Missions 1. Introduction 32. A Permanent Dependence 153. The Humanist Outcry 41Part II. The Managerial Condition 4. The Rise of University Management 675. Babbitry and Meritocracy 916. Managerial Protection and Scientific Success 1157. Grey Flannel Radicals 133Part III. The Market Revival 8. The Industry-Science Alliance 1679. Corporate Pleasure and Business Humanism 19510. Epilogue: The Second Story 215Notes 229Acknowledgments 277Index 279

“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”-Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture “In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”-Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind “Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”-David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

Christopher Newfield is professor of English at the University of California, Santa Barbara. He is the author of The Emerson Effect: Individualism and Submission in America and coeditor of Mapping Multiculturalism and After Political Correctness: The Humanities and Society in the 1990s.

• Part I. The Two Missions 1. Introduction 32. A Permanent Dependence 153. The Humanist Outcry 41Part II. The Managerial Condition 4. The Rise of University Management 675. Babbitry and Meritocracy 916. Managerial Protection and Scientific Success 1157. Grey Flannel Radicals 133Part III. The Market Revival 8. The Industry-Science Alliance 1679. Corporate Pleasure and Business Humanism 19510. Epilogue: The Second Story 215Notes 229Acknowledgments 277Index 279

“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”-Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture “In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”-Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind “Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”-David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education