James Lawrence aka 'The Iron Cowboy' has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: The Conquer One Hundred. From March 1, 2021, till June 9, 2021, James Lawrence raced a full-distance triathlon every single day. That’s 140.6 miles a day for 100 consecutive days, totaling 14,060 miles.James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores. Iron Hope is his inspirational memoir.

James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes

James Lawrence aka 'The Iron Cowboy' has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: The Conquer One Hundred. From March 1, 2021, till June 9, 2021, James Lawrence raced a full-distance triathlon every single day. That’s 140.6 miles a day for 100 consecutive days, totaling 14,060 miles.James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores. Iron Hope is his inspirational memoir.

James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes

James Lawrence aka 'The Iron Cowboy' has broken four Guinness World Records for endurance racing. But this was all merely training for his most significant project: The Conquer One Hundred. From March 1, 2021, till June 9, 2021, James Lawrence raced a full-distance triathlon every single day. That’s 140.6 miles a day for 100 consecutive days, totaling 14,060 miles.James is a professional speaker, and in 2022, he did 65 different events across the country. While often featured with stalwart speakers like Jay Shetty and Mel Robbins, James consistently gets higher scores. Iron Hope is his inspirational memoir.

James Lawrence should be considered one of the greatest endurance athletes of all time. Iron Hope proves that with a little direction, we can all develop the mental toughness to accomplish anything we set our mind to. This is essential reading for anybody with goals – not just athletes