Introduction to the Music Industry: Southwestern Edition

Häftad, Engelska, 2019

Av Stanislas D. Renard, Robert Willey, Renard-Willey, Renard-Willey,

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Explores the present state of the music and entertainment industry and how it has evolved over time. Students learn how music is recorded, marketed, licensed, and performed. In addition, it contributes to the development of the music industry in the American southwest by identifying and reporting on special opportunities in the region.

Produktinformation

Utgivningsdatum2019-11-04
FormatHäftad
SpråkEngelska
Antal sidor277
FörlagKendall/Hunt Publishing Co ,U.S.
ISBN9781792409325

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Pedagogik inom Psykologi och pedagogik

Table of ContentsWhat You Will LearnAcknowledgmentsCreditsIntroduction 1 A Short History of the Music Business TopicsMain IdeasClassical MusicPlayer PianosSheet MusicRadioVinyl RecordsPortable PlayersCompacts DisksMusic Television (MTV)Consolidation of Radio StationsConsolidation of Record LabelsFactors Causing a Drop in Live MusicDigitizationNapsterApple to the RescueReview and PreviewFor InvestigationDo It YourselfVocabulary Review2 The Artist's Team TopicsMain IdeasIntroductionThe Artist, with a capital "A"ManagerLawyerAgentBusiness ManagerTour ManagerSocial Media ManagerMarketingPromotions ManagerSales ManagerPublic Relations ManagerWebmasterProducerReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review3 Traditional Marketing TopicsMain IdeasIntroductionBrandElevator PitchSloganTaglineLogoPress ReleaseFlierSWOT AnalysisReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review4 Digital Marketing TopicsMain IdeasIntroductionTouchpointsWebsiteEmailBlogsSocial MediaAnalyticsElectronic Press KitReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review5 Songwriting and Copyright TopicsMain IdeasIntroductionSongwritingIntellectual PropertyCopyrightThree Ways to Copyright a WorkSix Things That Copyright CoversHow Long Copyright LastsPublic DomainFair UseCreative CommonsSamplingCompulsory LicenseSafe HarborReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review6 The Recording Industry TopicsMain IdeasIntroductionStudio RolesThe Three Phases of the Recording ProcessTypes of StudiosMajor LabelsIndependent LabelsRecord Label RolesTalent AcquisitionAdministrationManufacturing and DistributionMarketing and SalesPublic RelationsRecord Label Income and Artist RoyaltiesStreamingReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review7 Publishing TopicsMain IdeasIntroductionSongwriting ContractsMechanical LicensesPerformance RoyaltiesMaster Use LicensePermission to SampleSynchronization LicenseReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review8 Live Performance TopicsMain IdeasIntroductionPlaying at HomeVenues and DealsTouringContractsLive Performance RolesCollected WisdomBookingMediaMerchandiseRecord KeepingReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review9 The Music Business Today TopicsMain IdeasIntroductionThe Perfect StormLocal, Regional, National, InternationalThe Importance of Being RemarkableThe Experience EconomyBeing an EntrepreneurReview and PreviewFor Further InvestigationDo It YourselfVocabulary Review10 The Music Industry in the Southwest: Texas, Oklahoma, and New Mexico Topics of DiscussionMain IdeasIntroductionDemographicsThe Musical Landscape of the SouthwestFestivalsThe Southwest Market AdvantageA Hub for Music Industry EducationIndustry Opportunities in the SouthwestReview and PreviewFor Further InvestigationDo It YourselfVocabulary ReviewFurther ReadingsEndnotesAbout the AuthorsBibliographyCompanion Website