Introduction to Rhetorical Communication

Inbunden, Engelska, 2017

AvJames C Mccroskey,USA) Mccroskey, James C (University of Alabama at Birmingham,James C. McCroskey

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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Produktinformation

Utgivningsdatum2017-08-15
Mått152 x 229 x 28 mm
Vikt453 g
FormatInbunden
SpråkEngelska
Antal sidor352
Upplaga9
FörlagTaylor & Francis Ltd
ISBN9781138465459

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Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5. Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of Persuasive Argument.7. Nonverbal Communication.8. Diversity and Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation: Preliminary Considerations.10. Informative Messages.11. Message Preparation: Invention.12. Message Preparation: Disposition.13. Message Preparation: Style.14. Introducing and Concluding Messages in Rhetorical Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author Index.Subject Index.