Introduction to Global Health Promotion

EDITORS RICK S. ZIMMERMAN, PHD, is a Professor and Associate Dean for Research in the College of Nursing at the University of Missouri—St. Louis. RALPH J. DICLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and Associate Director, Emory Center for AIDS Research. JON K. ANDRUS, MD, is Executive Vice President of the Sabin Vaccine Institute and Director of the Vaccine Advocacy and Education (VAE) program. EVEROLD N. HOSEIN, PHD, is a Senior Communication Advisor-Consultant for the World Health Organization and Communication Consultant for the United Nations Children's Fund. SOCIETY FOR PUBLIC HEALTH EDUCATION (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent, professional organization devoted exclusively to health education and health promotion in all settings.

• Preface xiiiAcknowledgments xixThe Editors xxiSOPHE xxvThe Contributors xxviiChapter 1 The State of Global Health 1Richard SkolnikChapter 2 Global Health Promotion: The State of the Science 31David V. McQueenChapter 3 Global Health Promotion and the Social Determinants of Health 49Kumanan Rasanathan and Alyssa SharkeyChapter 4 Models of Health Behavior Change: International Applications 65Rick S. Zimmerman, Zhiwen Xiao, Purnima Mehrotra, and Charles RoyChapter 5 Two Health Communication Approaches: Communication for Behavioral Impact (COMBI) and Entertainment Education 99Everold N. Hosein, May G. Kennedy, and Sandra de Castro BuffingtonChapter 6 Global Health Promotion in the Context of Human Rights 129Elvira Beracochea and Lubna AhmedChapter 7 eHealth and Global Health Promotion 145Sheana S. Bull, Gretchen Domek, and Deborah ThomasChapter 8 Reducing Maternal and Infant Mortality: Meeting a Global Challenge 173Padmini MurthyChapter 9 Malaria Prevention and Control 191Fouzia Farooq and Elke S. Bergmann-LeitnerChapter 10 Global Immunization Initiatives from a Health Promotion Perspective 209Marilyn E. Rice, Jon K. Andrus, Virginia Swezy, and Rick S. ZimmermanChapter 11 The Evolving Global HIV Pandemic: Epidemiology, Prevention, and Future Priorities 239Ralph J. DiClemente, Puja Seth, and Purnima MehrotraChapter 12 Community-Based Risk Communication in Epidemics and Emerging Disease Settings 271Renata Schiavo, Karen M. Hilyard, and Ewart C. SkinnerChapter 13 Noncommunicable Diseases (NCDs): Moving Toward Health Promotion 303C. James Hospedales, Andr´e Pascal Kengne, Branka Legetic, and Adriana Blanco MarquizoChapter 14 Women's Cancers 339Silvana Luciani and Irene AgurtoChapter 15 Health Promotion in Families and Communities: An Integrated Approach from Latin America and the Caribbean 363Fernando Zacarias, Adrian Diaz, Manuel Pena, Adela Paez Jimenez, Leticia Martinez, and Gina TambiniChapter 16 Oral Health Promotion 383Margaret Scarlett and Gary L. KrepsChapter 17 Adaptation and Implementation of Public Health Innovations in Developing Countries 425Bonita Stanton, Xiaoming Li, and Linda KaljeeChapter 18 Health Promotion in the Global Setting: The Role of International Organizations and Governments 445John (Jack) Bryant and F. Curtiss SwezyChapter 19 The Future of Global Health Promotion 467Rick S. Zimmerman, Jon K. Andrus, and C. James HospedalesAuthor Index 491Subject Index 499

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